| Strategy as defined here would
be the science of planning and directing exactly
how you intend on proceeding to maximize your
profit potential through investing in real
estate. Without a sound strategy and
consistently executable tactics you may find
that the result of the long, hard efforts have
only led you to frustration and a less than
sought after result. Here I would like to
make just a few suggestions that will hopefully
save you from wasting years of hard effort only
to learn in the end that had you invested using
a better strategy, you would have realized more
profit, happiness, satisfaction, control and
free time as a result.
I'm not going to make you wait to find out
the secret, so here is the crux of this
technique. FIND'EM, DON'T FIX'EM! It sounds
easy, doesn't it? Please continue reading to get
the full flavor of this topic. There are a few
steps to follow if you are to succeed in using
this method and you will really need to
understand before you go and do it. I need to
stop here and take into consideration the new
investor who doesn't have a war chest of
greenbacks to get started with.
If you're just beginning or starting out
with a small amount of capital then you will
most likely have to find'em and fix'em on the
first one or two properties. By finding them and
fixing them, then selling on your own, you will
limit the amount of initial expense that you
incur. Naturally you will keep more of the
profit as a result. The trouble with this
technique is that you eat up valuable time that
could be more profitably spent on finding more
great deals!
Here is what I am saying. If you spend your
day painting a property, how much have you saved
or earned? Let's say a painter at $30 an hour
multiplied by eight hours equals $240 dollars a
day. You, in effect, have given yourself a new
job that pays $30 dollars an hour. Instead of
painting, let's say you hire the painter so that
you can go hunt down another bargain property
with a $20,000 margin of profit. Let's also
assume that it takes 100 hours of effort to
find, fix and sell this property; $20,000
divided by 100 hours equals a $200-per-hour rate
of pay. Don't do $30 when you can do $200!
By doing the first property using your own
time and labor, you may get most of that $20,000
dollar profit when you sell, but it will
generally take you an average of three months to
do it, or 480 hours. That boils down to $41.66
an hour and you can't look for more great deals.
What this will do is give you the capital to pay
someone else to do the labor on the next one.
Once you have your nest egg you can begin to pay
up to $5,000 for the labor to include materials.
Now you let the lower wage scales do the dirty
work of cleaning, repairing, painting and
installing new fixtures and you no longer spend
your more valuable time doing the low paying
labor jobs, so now you can quite feasibly make
$20,000 and spend $5,000 to do it. This leaves
you with $15,000 profit divided by 100 hours,
which equals $150 an hour or five times the pay
of the painter! Don't be a laborer if you don't
have to be.
I hope you see how it pays to find them
rather than fix them. Granted your going to have
to learn this higher skill of finding and
evaluating good deals, however, throughout
"Magic Bullets" I've given you at least 150 ways
to find those deals, such as from bandit signs,
newspaper ads, bird dogs, professional search
services and so forth. You have the ammunition
to launch a campaign that will yield plenty of
these deals.
Once you find what appears to be a
motivated, distressed or disinterested seller,
your next skill set will be to evaluate the
property to insure that a profit will result if
you do proceed. Here again, you're focusing on
plumbing, electrical, foundation, structure,
roof and location, as the rest will generally be
cosmetic repairs that can be done quickly and
inexpensively in an effort to realize the true
value without going broke!
Once you have some accurate figures
concerning a probable sales price, the cost of
materials, labor, marketing time and transfer
costs you can project your profit. Will it yield
$20,000 or more in 90 days? It should! If not,
then you may consider passing on the deal and
continue the hunt for another property that does
satisfy your strategic objectives. Side note
here: Often when you walk away from deals like
this, they end up coming back to you later when
the sellers can't sell. You'll have an
opportunity to lower your offer to an amount
that will satisfy your objectives and it will
usually be accepted at that time.
Let's assume that you have found and
evaluated the property. Now you will need to
negotiate the sales contract and buy this
property for the lowest possible price. By
having your own offer sheets, sales contracts
and financing in place, you can move swiftly to
acquire these moneymaking assets. As there are
so many creative ways to finance real estate,
I'll only touch on a few here: owner financing,
subject to existing loan, leases w/ option to
buy, H.U.D. 203k rehab loans, conventional bank
loans, assumptions, all cash, etc. You will see
what type of financing can be used as the deals
begin to take shape. Just be prepared to use the
method that will work when you make your offer.
Hint: It helps to be pre-qualified and if
possible to have equity lines available to tap
into if necessary.
Now that you have found, evaluated and
acquired the property, you will have to affect
the repairs. I did not say you would have to do
the repairs yourself, remember? Here is where
you play Mr. or Ms. General Contractor; by
hiring licensed and bonded professionals who
come highly recommended you begin to pass off
the labor issues back to the lower earning wage
scales so that you can get back to finding more
good deals.
Note: One trick to getting good workers and
companies is to ask appraisers who they would
recommend for certain jobs if they needed work
done. Appraisers know a lot about value, folks!
They seldom steer you wrong so build your
network through their referrals.
Another way to save money is to begin
getting familiar with local suppliers of all
types of construction materials. I'm not talking
truss members and cinder blocks but you will
have to create your repair list often, otherwise
known as a punch list. You can create this list
of items that you will need to fix or replace in
a few short hours. By using your notes from your
initial evaluation, you'll be half way home.
These items may include tile, vinyl, carpet or
wood for floors, toilets, faucets, sinks, tubs,
vanity cabinets, mirrors, towel bars, light
switches, electrical receptacles, light kits,
ceiling fans, knobs, handles, locksets and paint
to make the property look and smell new again.
Now you can spend another eight hours shopping
for and scheduling the dates of delivery and
installation for the larger items but that is
where your labor ends and you revert back to the
supervisory role of periodic inspections to
insure the laborers and contractors are getting
the job done on schedule.
Up to this point we have done four things:
We have found, evaluated, acquired and are
repairing. With these steps behind you, the next
step will be to start the marketing efforts to
find a buyer for this beauty. By pricing it
right and advertising it for sale to the entire
market of potential buyers, the word will get
out. You can help that word get around by using
newspapers, yard signs, corner signs, word of
mouth, flyers, fact sheets, neighbor alerts,
network partners and a host of other avenues of
approach that can almost guarantee you a steady
stream of buyers when the time to sell is near.
So you have found, evaluated, acquired,
repaired and marketed the property. Now the
final step is to get the sales contract signed
and a closing date scheduled. This should all be
accomplished in about 90 days and you will have
cleared no less than $15,000 as a result. Your
results may vary - it could be lower, and quite
possibly could be higher depending on how good
you are! I'm giving you the overview here. You
will be doing many tasks along the way that are
not being explained in depth here.
You will have capital gains taxes. However,
when you keep every receipt and use a C.P.A. to
do your taxes, the process will be fairly
painless. This work will pay very well
regardless of that fact. By having two or three
of these rehabs going on at any one time and
having just one closing a month, you should be
making over $100,000 a year, after Uncle Sam
gets his.
Many highly trained or experienced
investors never even touch the property. They
simply find great deals, handle some paperwork
and sell it for less than they could get if they
spent more time on it. These people are
leveraging their time and techniques to squeeze
out the maximum profit in the shortest possible
time with the least amount of effort. I don't
condone being a paper pusher and taking
advantage of other people's ignorance or
misfortunes by doing paper trades. I personally
have a hard time finding value in deeds done by
using such methods. This is why I have given you
a value-driven road map to follow in this brief
report. I sincerely hope that you will create
value for those that depend on you to deliver in
an honest and caring professional manner. Happy
hunting |